A trifecta of major shifts in: social, economic, and behavioural norms have stripped away the life GenX envisioned - right out from under them.

As a result of changes, GenX (born 1961-1981) has been finding it more difficult to experience upward social mobility than did their parents, the Lucky Few (a generational cohort born 1925-1945). While less numerous than the Baby Boomers and Millennials which they sit between, GenX is desperately struggling to keep their economic head above water as they take care of aging parents and work to get kids through college.

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GenX has experienced slower moving economic tides and faster moving socio-currents with morally suspect values. Life is better now. There is less poverty and more stuff, but amid increasing competition and mounting economic stratification, the rising standards and changed socio-economic environment has washed particularly hard against GenX making the rowing to economic prosperity even more difficult.

Some are experiencing fabulous wealth, yes! But, in general, on average, GenX is not seeing the happy ever-mounting economic prosperity they envisioned as a virtual certitude of their youth.  Neither they nor their Lucky Parents can seem to understand why GenXers can’t seem to “get their act together.”